When I discuss the Web 3.0 with friends or viewers, they often ask me: why is Sophotec taking on a topic that already seems being occupied by the term "Semantic Web" - a concept that seems to be competing with "User-generated media business"?

First of all, there is a little overlap: the Semantic Web - a term I don't like at all because it lacks a clear definition and is not supported by any meaningful outline - somehoe connects everything in a smart way. User-generated business techchnologies have to improve the level of effectiveness in connecting the right people and the right content with each other.

But second, and most importantly, I believe that all of us - authors and readers engaged in futurism, the web and innovation - need to become more meaningful when shaping and defining terms. Often, I get a cynical smile when I mention the Web 3.0. Too many people abuse powerful terms like this, or Social Media, to simply say something. Anything. It is important that we do not jsut create phrases that sound good, but take care that we thoroughly derive the definition of new phrases like the Web 3.0. That they come from somewhere (the history of the Web, the Web 1.0, and the Web 2.0), and that they point towards something of meaning. The Semantic Web doesn't - it's simply the idea of some smart web that knows everything. The Web 3.0 as user-generated business builds on a clear historic trajectory, and points out a well grounded roadmap to how we can achieve trillions of additional GDP growth, as well as significant social progress and cultural enrichment. The Semantic Web, on the other hand, is a concept that breaks with the trajectory of the Web 1.0 and Web 2.0 as aspects of social change rather than changes in software technology, and is both blurry and inconsistent in terms of what it is or will be, how it works and, before all, what the social impact will be compared to the Web 2.0 and Web 1.0. The Web 2.0 was not a new technology, but a new way to utilize web technology in social terms. It describes a major social and civilizational shift in the way we interact, produce and share content - and any definition of the Web 3.0 should follow this social perspective to remain consistent and meaningful.

The way to get to a more meaningful definition of jey phrases is to first think about the meaning of things, and engineer our concepts and believes accordingly. A way that delivers a vision, grounded in facts and history, for a better future. This is why we are here - to connect the dots, make them meaningful, and create the blueprints for a future that matters to all of us.